The 1st Annual Conference of the Public Relations Society of China, the 9th International Forum on Public Relations & Advertising and The 3rd Strategic Communication and Public Relations Workshop will be jointly held at Hong Kong Baptist University in Hong Kong on December 2-6, 2016. The conferences are co-organized by the Hong Kong Baptist University, City University of Hong Kong, the Shih Hsin University in Taiwan, and the Public Relations Society of China (PRSC). Also, the 2016 Golden Flag Award Ceremony will be held in the City University of Hong Kong during the conference.
The whole event includes different sections including conference, workshop and industry award ceremony which to be held in five days. The event schedule is as below:
| 03 December 2016 (SAT) LOCATION: L2 SCC & L2 WLB, Hong Kong Baptist University |
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| Time | Event | Venue |
08:30-09:10 |
Registration |
HKBU |
09:15-09:50 |
Opening Ceremony |
HKBU |
09:50-10:30 |
Keynote Speech (1) |
HKBU
|
10:30-11:30 |
HKBU |
|
11:30-12:30 |
HKBU |
|
12:30-13:30 |
Lunch |
HKBU |
13:30-14:10 |
Keynote Speech (2) |
HKBU
|
14:10-15:10 |
HKBU |
|
15:10-16:10 |
HKBU |
|
16:10-16:30 |
Coffee Break |
HKBU |
16:30-17:30 |
HKBU |
|
17:30-18:30 |
Academic-Professional Research Panel 1 |
HKBU |
19:00-21:00 |
Welcome Reception |
HKBU |
|
04 December 2016 (SUN) |
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| Time | Event | Venue |
08:45-09:00 |
Registration |
HKBU |
09:00-09:40 |
Keynote Speech (3) |
HKBU
|
09:40-10:40 |
HKBU |
|
10:40-11:40 |
Academic-Professional
Research Panel 2 |
HKBU |
11:40-13:00 |
Lunch |
|
13:00-13:30 |
Transports to City University of Hong Kong |
CityU |
14:00-15:30 |
Closing & Award Ceremony (at City U) |
CityU |
15:30-16:00 |
Refreshment & City U Campus Visit |
CityU |
|
2016 Golden Flag Award Ceremony
|
||
16:00-16:20 |
Opening Remarks |
CityU |
16:20-17:10 |
Keynote Speech |
CityU |
16:30-17:15 |
Golden Flag Award [ website ] Case Sharing |
CityU |
17:15-18:00 |
International Forum |
CityU |
18:00-18:30 |
Award Presentations |
CityU |
19:00-20:30 |
Business Dinner |
|
|
05 December 2016 (MON) |
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| Time | Event | Venue |
09:00-09:20 |
Opening Remarks |
HKBU |
09:30-10:30 |
(1) Trust and Credibility As Decisive “Mechanisms” and Target Dimension |
HKBU |
10:30-11:30 |
(2) Looking Back to Move Forward: Strategic Communication Past, Present and Future |
HKBU |
11:30-12:30 |
(3) Strategic Communication Research across Multiple Countries: Challenges |
HKBU |
12:30-14:00 |
Lunch |
|
14:00-15:00 |
(4) This Workshop Needs You! Learn How to Prepare for Anything Together, to Grow the |
HKBU |
15:00-16:00 |
(5) Crisis Communication As Strategic Communication |
HKBU |
16:00-16:20 |
Coffee Break |
HKBU |
16:20-17:20 |
(6) Developing the Professionalism of Public Relations in the Chinese Culture |
HKBU |
17:20-18:20 |
HKBU |
|
|
06 December 2016 (TUE) |
||
| Time | Event | Venue |
09:30-10:30 |
(7) Identity Matters in Public Relations: The Past, Present and Future of a Program of Research |
HKBU |
10:30-11:30 |
(8) Native Advertising: Global Research, Practice and Implications |
HKBU |
11:45-12:45 |
Special Panel: Cannes PR Lions and Its Implications for PR Practices and Education |
HKBU |
14:00-15:00 |
(9) Research in Strategic Communication |
HKBU |
15:00-16:00 |
(10) 國家形象研究的回憶與展望 |
HKBU |
16:00-17:00 |
(11) Health Literacy and Information Behavior among the Chinese Migrant Workers |
HKBU |
17:00-17:30 |
Closing Ceremony |
HKBU |
| Call for Paper | Registration Details |
CO-ORGANIZED BY
SPONSORED BY
