05 December 2016 (MON)
LOCATION: CVA 1022-1024, Hong Kong Baptist University |
Time |
Event |
Venue |
09:00-09:20 |
Opening Remarks |
HKBU |
09:30-10:30 |
(1) Trust and Credibility As Decisive “Mechanisms” and Target Dimension of Public Relations
Günter BENTELE, University of Leipzig, Germany |
HKBU |
10:30-11:30 |
(2) Looking Back to Move Forward: Strategic Communication Past, Present and Future
Carl BOTAN, George Mason University, USA |
HKBU |
11:30-12:30 |
(3) Strategic Communication Research across Multiple Countries: Challenges and Opportunities of Comparative Studies
Ansgar ZERFASS, University of Leipzig, Germany |
HKBU |
12:30-14:00 |
Lunch |
|
14:00-15:00 |
(4) This Workshop Needs You! Learn How to Prepare for Anything Together, to Grow the Value of Human Assets, and to Have Fun Creating Sustainable Successes
David MCKIE, University of Waikato, New Zealand |
HKBU |
15:00-16:00 |
(5) Crisis Communication As Strategic Communication
W. Timothy. COOMBS, Texas A&M University, USA |
HKBU |
16:00-16:20 |
Coffee Break |
HKBU |
16:20-17:20 |
(6) Developing the Professionalism of Public Relations in the Chinese Culture
Cheng-Neng LAI, Shih Hsin University, Taiwan |
HKBU |
17:20-18:20 |
The Editors’ Panel |
HKBU |
06 December 2016 (TUE)
LOCATION: CVA 1022-1024, Hong Kong Baptist University |
Time |
Event |
Venue |
09:30-10:30 |
(7) Identity Matters in Public Relations: The Past, Present and Future of a Program of Research
Bey-Ling SHA, San Diego State University, USA |
HKBU |
10:30-11:30 |
(8) Native Advertising: Global Research, Practice and Implications
Katerina TSETSURA, University of Oklahoma, USA |
HKBU |
11:45-12:45 |
Special Panel: Cannes PR Lions and Its Implications for PR Practices and Education |
HKBU
|
14:00-15:00 |
(9) Research in Strategic Communication
Don W. STACKS, University of Miami, USA |
HKBU |
15:00-16:00 |
(10) 國家形象研究的回憶與展望
張昆, 華中科技大學 |
HKBU |
16:00-17:00 |
(11) Health Literacy and Information Behavior among the Chinese Migrant Workers
Ni CHEN, University of Macau, Macau |
HKBU |
17:00-17:30 |
Closing Ceremony |
HKBU |