About the School of Communication
The School of Communication at Hong Kong Baptist University was originally founded in 1968. It provides a comprehensive range of programmes in communication available in Hong Kong at the undergraduate and postgraduate level.
Within the four-year undergraduate curriculum for the Bachelor of Communication (Honours) Programmme, the School offers three choices of major to follow the General Education and core communications courses. These majors include:
Journalism and Digital Media: Within this major, there are two Concentrations: Journalism, Data and Media Communication.
Public Relations and Advertising: Offers two Concentrations - Advertising and Branding, Public Relations.
The School also runs self-funded undergraduate programmes. At the postgraduate level, the range of options includes Master’s in Communication; Producing for Film, Television and New Media; International Journalism; Media Management; AI and Digital Media and research degrees (MPhil and Ph.D).
Housed in a purpose-built building, the School has an efficient allocation of teaching and learning resources as well as access to the latest equipment. The newly built MUSES 104, the first immersive room in Hong Kong; the AI and Media Research Lab and VR room, etc. will greatly benefit faculty and students in their research and creative work.
Home to some 35 research faculty and 40 PhD students, the School of Communication has been rated Hong Kong’s leading institution for communication/media research outputs in Research Assessment Exercise (RAE) 2020 conducted by the University Grants Committee (UGC) of Hong Kong.
The School maintains close connections with Hong Kong's media and creative industries. Given its long history and influence, it is not surprising that many of the most senior positions in these industries are occupied by its alumni with outstanding accomplishments. These relationships established a strong reputation for the School, as well as being a fountain of knowledge for current students to acquire expertise and offering networking opportunities for alumni.
The Alumni Sharing Forum, featuring distinguished film directors, screenwriters and creative directors who graduated from the School, the Pulitzer Prize Winners Workshop, Master Class, International Conferences and Research Seminars are all examples of events organised by the School to foster relationships with academia and the industries in which its current students will work in the future.