About the School of Communication

The School of Communication at Hong Kong Baptist University was originally founded in 1968. It provides a comprehensive range of programmes in communication available in Hong Kong at the undergraduate and postgraduate level.

Within the four-year undergraduate curriculum for the Bachelor of Communication (Honours) Programmme, the School offers three choices of major to follow the General Education and core communications courses. These majors include:

 

Film: Offers two Concentrations - Animation and Media Arts, Film and Television.

Journalism: Within this major, there are three concentrations: Chinese Journalism, Data and Media Communication and International Journalism.

Public Relations and Advertising: Offers three Concentrations - Advertising and Branding, Organizational Communication and Public Relations

The School also runs self-funded undergraduate programmes and higher diploma programmes. At the postgraduate level, the range of options includes Master’s in Communication; Film, Television and Digital Media; Producing for Film, Television and New Media; International Journalism; Media Management; AI and Digital Media and research degrees (MPhil and Ph.D).

Housed in a purpose-built building, the School has an efficient allocation of teaching and learning resources as well as access to the latest equipment. The newly built MUSES 104, the first immersive room in Hong Kong; Dolby® AtmosTM Sound Studio, the first-of-its-kind in the Asian tertiary education sector; the AI and Media Research Lab and VR room, etc. will greatly benefit faculty and students in their research and creative work.

The School maintains close connections with Hong Kong's media and creative industries. Given its long history and influence, it is not surprising that many of the most senior positions in these industries are occupied by its alumni with outstanding accomplishments. These relationships established a strong reputation for the School, as well as being a fountain of knowledge for current students to acquire expertise and offering networking opportunities for alumni.

The Alumni Sharing Forum, featuring distinguished film directors, screenwriters and creative directors who graduated from the School, the Global University Film Award and the Pulitzer Prize Winners Workshop, Master Class and Research Seminars are all examples of events organised by the School to foster relationships with academia and the industries in which its current students will work in the future.