Vision and Mission
In line with the University's "whole person education" philosophy, the mission of the School of Communication is to provide an innovative approach to its field and to build on unity, leadership, and growth to best serve its students and the community. In this era of information and communication, a strong programme in communication signifies an institution of contemporary significance. The student living in the 21st century should have an understanding of the many dimensions of communication, an awareness of communication process, and well-developed skills as a communicator. Such a programme, moreover, cultivates the critical mind and stimulates the creative spirit. Committed to achieving excellence in teaching, research and services, faculty try to make the School a place for continuous intellectual enlightenment and professional advancement.
In keeping with Hong Kong Baptist University's devotion to educational endeavours of the highest quality, the School of Communication has the following goals:
We aspire to be the communication school of choice in Asia, respected for excellence in adaptability, creativity, innovation, and ethical practice, for educating future leaders and professionals in communication, for creating useful knowledge of communication, and for serving society through communication.
We strive to fulfill our vision through whole-person education, innovative research, and active service for Hong Kong, greater China, and the global community.
"Truth is virtue" is our motto. We hold that truth shall be approached through free, responsible, effective and balanced communication of accurate facts, diverse views, and creative works. To continuously approach and uphold truth, we strive:
- To foster outstanding and socially responsible community leaders, practitioners and scholars through quality teaching and learning
- To advance knowledge in various areas of communication through scholarly, creative and professional output
- To anticipate and serve the changing needs of local, regional and global communities