Undergraduate Programmes and Higher Diploma

Undergraduate degree programme

The core of the School’s undergraduate programme is a four-year degree of Bachelor of Communication (Honours) programme, which comprises general education courses, general electives and major studies preparing students for roles in a wide range of media, creative and communication career.

For 2015 and previous intakes, Majors available:

Film and Media Arts Major

Journalism Major

Organizational Communication Major

Public Relations and Advertising Major


For 2016 intake, Majors available:

Film and Media Arts Major

Journalism Major

Public Relations and Advertising Major


For 2017 intake onwards, the programme offers the following Majors/Concentrations:

Film Major

- Animation and Media Arts Concentration
- Film and Television Concentration

Journalism Major

- Chinese Journalism Concentration
- Data and Media Communication Concentration
- International Journalism Concentration

*Chinese Journalism and International Journalism students could also opt to specialize in one of the following three steams: Broadcast Journalism, Financial Journalism or General.

Public Relations and Advertising Major
- Advertising and Branding Concentration
- Organizational Communication Concentration
- Public Relations Concentration

For more information about this programme, please visit


Top-up degree programme

These self-funded programmes are jointly run by the School of Communication and the Collage of International Education of HKBU. For Association Degree and related Higher Diploma Graduates.

Higher diploma

  • Professional Programme in Film – This course covers skills and knowledge of script writing and directing, production techniques, post-production and acting for film and television.

Communication and Visual Arts Building
5 Hereford Road, Kowloon Tong
Kowloon, Hong Kong

T : 3411 8154
F : 3411 7375
E : comd@hkbu.edu.hk
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School of Communication
Hong Kong Baptist University
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