About the School of Communication
The School of Communication at Hong Kong Baptist University was originally founded in 1968. It provides the only comprehensive range of programmes in communication available in Hong Kong at undergraduate and postgraduate level.
Within the new four-year undergraduate curriculum for the Bachelor of Social Science in Communication, the School offers four choices of major to follow the General Education and core communications courses. These majors are:
- Film and Media Arts (FMA) : Both concentrations - Film or Media Arts - provide a comprehensive education and professional skills in film, television, animation, visual and game design.
- Journalism : Within this major, there are three concentrations: Chinese Journalism, International Journalism and Financial Journalism. All provide a solid training in practical journalism skills, including the increasingly vital areas of digital and social media, grounded in a critical examination of the role of journalism and an awareness of its ethical dimension.
- Organizational Communication : This major prepares students for professional careers as communication specialists in profit or non-profit organizations. Students are expected to become well-rounded leaders in various fields of communication.
- Public Relations and Advertising : This major provides opportunities for students to practise the art of effective communication, in both public relations and advertising contexts. At the later stages of the course, students will specialise either in PR or Advertising.
At postgraduate level, the range of options includes masters in Communication, Film, Television and Digital Media, Producing for Film, Television and New-media, International Journalism, Media Management and research degrees (MPhil and Ph.D).
Housed in a new, purpose-built building, the School offers targeted attention from faculty, as well as access to the latest equipment.
The School maintains close connections with Hong Kong's media and creative industries, and given its long history and influence, it is not surprising that many of the most senior positions in these industries are occupied by its alumni. These relationships confer the vital asset of reputation as well as providing a resource of expertise to current students and offering networking opportunities for alumni.
The Alumni Sharing Forum, featuring distinguished film directors and screenwriters who graduated from the School, the Global Chinese University Student Film and TV Festival and the Pulitzer Prize Winners Workshop, which gave journalism students access to six recent winners of the United States' most prestigious award for journalism, are all recent examples of events organised by the School to foster connections with the industries in which its current students will work in the future.