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Department of Communication Studies hosts roundtable with top industry leaders

The Department of Communication Studies held a roundtable meeting with communication industry leaders on 7 December to foster the establishment of strategic alliances and partnerships within the sector.

More than a dozen managing directors and communication directors from the top international public relations firms, advertising agencies, digital companies, and professional organisations exchanged views with the HKBU communication scholars at three roundtable sessions. A wide range of topics were discussed, including education, research, strategic communication practices and potential collaborations.

In his opening remarks, Professor Guo Yike, Vice-President (Research and Development), shared his insights into the future application of artificial intelligence in the communication discipline. Dr Simeon Mellalieu, Partner of Ketchum Asia Pacific, a leading global communications consultancy, also expressed his views on the nature of the strategic communication development trends in Hong Kong.

	The roundtable was well attended by more than a dozen of the top manangement members from the global communication industry.

	Professor Wivian Sheers (3rd from left, left column), Head and Professor of the Deaprtment of Communication Studies, aimed to establish a strategic alliance witht the communication industry through the roundtable.

	Dr. Simeon Mellalieu shares his views on the way forward for strategic communication in Hong Kong.