Accomplishments

Communication students clinch Best Multimedia Award in the Asia Social Innovation Award

School of Communication’s Integrated Communication Management Year 4 students Kevin Chan, Ashley Cheung, Virginia Hung, Kwok Hiu-tung, Ian Lai and Ivan Li promoted the concept of their social enterprise “See You Angels” through a short film which earned them the Best Multimedia Award at the Asia Social Innovation Award (ASIA).

The team found that the breastfeeding rate in most Asian cities, including Hong Kong, is relatively low. Breastfeeding is not only constrained by perceptions in society, myths and taboos, but also the mothers’ health condition and demands in their everyday life. Therefore, the team developed the concept of “See You Angels” which aims to provide an innovative platform to help mothers and their newborns and advocate breastfeeding.

The team produced a four-minute short film to demonstrate the concept and operation details of “See You Angels”. Virginia Hung, the voice talent of the short film, said that the good coordination between team members ensured the concept development would be successful and it also brought their talents into full play. They were very excited when they received the award notice and sincerely thanked HKBU teachers for letting them practise what they had learnt from the classrooms and encouraged them to take part in the competition.

The annual ASIA event aims to promote social entrepreneurship and provides a platform for idea-stage entrepreneurs to kick-start projects through cross-country networking and expertise and knowledge exchanges.

 

	Integrated Communication Management students win the Best Multimedia Award at the Asia Social Innovation Award