Updated: 20 Dec 2016

Communication student wins award for advertising brainwave

Lam Ki-chung (Integrated Communication Management, Year 4) won a merit award at the Innovate Festival Creative Contest with his novel interactive advertising idea called “Connecting Life‧Enjoy travel”.

Many MTR passengers use their smart phones to kill time while travelling. And this leads to them ignoring traditional advertising light boxes. In order to attract the attention of smart phone users, Ki-chung chose a fictitious music record chain store to develop a new advertising idea. After scanning the QR code pasted on the back of seats in MTR carriages, passengers can trial listen to or download the latest pop music which they can then enjoy during the travel time. It also increases sales of the music tracks. Ki-chung’s idea won him the recognition of the judge panel and the award.

Ki-chung said the contest had given him the opportunity to demonstrate his creativity, apply what he had learnt from his studies, gain a strong sense of his own accomplishments, and in particular has boosted his confidence to be able to join the advertising industry after he graduates.

The “Innovate Festival Creative Contest” is organised by JCDecaux Transport to develop the creative abilities of students and give them an opportunity to showcase their talents and skills.


Ki-chung wins merit award at the “Innovate Festival Creative Contest” with his interactive advertising idea



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