News and Events

School of Communication holds conference on "Chinese Culture on the World Stage"

China is now the second-largest economy in the world but the international impact of Chinese culture does not reflect that reality. The School of Communication organised a "Chinese Culture on the World Stage Conference" from 15-17 June to discuss the current Chinese government policy of "going out" and the problems of presenting Chinese culture to an international audience. The conference attracted over 80 faculty members and students as well as members of the media industry.

The conference's keynote speech "Standing at the Forefront, Winning in the Future" was delivered by Mr. Ouyang Changlin, President of Hunan Broadcasting System. Another keynote speaker was Ms. Huang Yan, Director of China Features, Xinhua News Agency.

At the three-day conference, over 50 international speakers shared their latest research in 10 different sessions on topics including "The Diffusion of Chinese Language and Culture through Education", "Strategies for Winning an Audience for Chinese-produced International News", "International perceptions of China's "Going Out" strategy", "The International Audience for Chinese Media" and "Strengths and Weaknesses of Chinese Creative Industries in the Global Market". 

	Conference participants discuss the development prospects of Chinese culture on the world stage