Updated: 30 Jan 2018

HKBU to present Distinguished Alumni Award to Kitty Lun and Patrick Siu

HKBU announced it will present its fifth Distinguished Alumni Award to four outstanding alumni; they are Mr Ronnie Cheng Kay-yen (鄭基恩) (Education Studies), Dr Eddie Chui Shiu-hon (崔紹漢) (Chemistry, Chinese Medicine), Ms Kitty Lun Kit-ying (倫潔瑩) (Communication) and Mr Patrick Siu Chiu-shun (蕭潮順) (Geography, Communication).

The Award has been established not only to recognise the outstanding business, professional or scholastic achievements of the Award recipients and their services and contributions to the University and society, but also to motivate current students to learn from their valuable experience and success. An award presentation ceremony will be held in March.

Brief introduction of Distinguished Alumni Award recipients

Ms Kitty Lun (Communication)
Ms Kitty Lun is currently Head of Creative Shop, Greater China, of Facebook. She graduated from the Department of Communication of Hong Kong Baptist College and obtained a Master’s degree in Advertising from Syracuse University in the US. After returning to Hong Kong, she embarked on an advertising career and assumed senior positions such as executive creative director and president at international agencies including Leo Burnett, McCann and Euro RSCG.

She was the Chief Executive Officer of an Asian women’s website, Managing Director and Executive Creative Director of Arnold Worldwide, and Chairman and Chief Executive Officer of Lowe. Under her leadership, Lowe achieved tremendous business growth in the Mainland and Hong Kong and became the most awarded agency in China in 2014 and 2015.

Kitty Lun is highly recognised for her achievements in the advertising arena. In the 1990s, she was named Queen of Public Service Advertising in Hong Kong for producing the most public service advertisements, including the well-known Fight Youth Crime “No Take 2” and ICAC campaigns. In addition, she won the title of Top 10 Distinguished Advertising Women of the Year many times and received the 2005 New York Festivals Lifetime Achievement Award. In 2013, she was honoured by Advertising Age as one of the Women to Watch in Advertising in China. In 2014, Kitty together with her team scooped Cannes Lions Award as well as over 100 creative awards around the world with the “Human Traffic Sign” campaign, which according to the 2014-15 Gunn Report became the world’s most awarded campaign.

Kitty Lun’s outstanding performance was also acknowledged by her alma maters. In 2008, she was awarded the HKBU Distinguished Alumni Communicator Award (Public Relations, Advertising and Communication Category) and in 2015 she was named one of the 50 most accomplished alumni of S I Newhouse School of Public Communications of Syracuse University.

Renowned for her creative work, Kitty Lun received multiple accolades in Hong Kong, Mainland China, Taiwan, Asia-Pacific and at international competitions. She frequently receives invitations to serve as juror or president of the jury of creative awards in Hong Kong, Mainland China, Taiwan, Singapore, Korea, Thailand, Indonesia, the United States and Canada. In addition, she hosted the Cannes Lions forum “Beyond Mad Man: Towards Gender Balance in Creative Roles” and was the Juror of the Press Category at Cannes Lions Festival. Kitty Lun also authored a book “Advertising Without Lipstick” which shares her philosophy and experience in advertising.

Mr Patrick Siu (Geography, Communication)
Mr Patrick Siu, Managing Director of Wellfit Multi-Media Group, has over 30 years of experience in the multimedia industry. After graduating from the Department of Geography of Hong Kong Baptist College, he joined the Variety Show Department of Television Broadcasts Limited (TVB) where he produced programmes such as Jade Solid Gold and Enjoy Yourself Tonight, and directed music videos and programmes for famous singers. Later he served as the Executive Producer of the TVB Variety Show Department, and produced a number of notable mega variety shows and programmes including Splendid Mother Land, Nat Chan The Best Show, Body Talks, TVB Anniversary Gala, and Miss Hong Kong Pageant, which were all well received with good ratings.

Mr Siu founded Wellfit Productions Limited with his fellow partners to produce TV programmes, concerts, mega events and video recording for Chinese-speaking communities around the world. Their productions such as Dragon Boating, James’ Love for Hong Kong, So Good, China à La Li, Nat Around The World and Hong Kong London Connection have become some of the most popular TV programmes acquired by TV stations.

With his rich knowledge and experience in media production, Mr Siu spares no effort in giving back to his alma mater and society. Mr Siu has been a guest lecturer of the School of Communication of HKBU and produced mega events in celebration of HKBU’s 50th, 55th and 60th anniversaries as well as the 14th Global Chinese Universities Student Film and Television Festival for the Academy of Film. In addition, Mr Siu founded the Sounds Great project which produces audio books of celebrity interviews, pop music and literary classics to benefit over 20,000 elderly people. This meaningful project was recognised by the Home Affairs Department of the HKSAR Government and was recommended for the Enhancing Self-Reliance Through District Partnership Programme.

Always keeping abreast of the ever-changing multimedia industry, Mr Siu exemplifies life-long learning. He obtained a Master’s degree in Media Management at HKBU and is now taking the Doctor of Business Administration Programme at HKBU.

Brief introduction of other Distinguished Alumni Award recipients:


(From left) Ms Kitty Lun and Mr Patrick Siu



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