Accomplishments

A Recent Advertising Conference Paper by Communication scholar nominated for Best Paper Award at the International Conference on Research in Advertising

A recent conference paper conducted by Dr. Terri Chan, Research Assistant Professor of the Department of Communication Studies, was nominated for Best Paper Award at the 14th International Conference on Research in Advertising (ICORIA) held in London in July of 2015. This paper is co-authored with Dr. Caleb H. Tse from Sungkyunkwan University, Korea; Mr. Xu Xin from Peking University and Professor David H. Tse from University of Hong Kong.

Entitled ”Profiling International Advertising Research in the Millennium”, the study revealed that of about 2500 individual authors who published in the three top advertising journals (Journal of Advertising, Journal of Advertising Research, and International Journal of Advertising), two HKBU scholars – Professor Kineta Hung, Head of Department of Communication Studies and Professor Gerard Prendergast, Associate Dean of School of Business, ranked among the top 1% (Top 25) most productive advertising scholars with more than eight publications each in these journals between 2000 and 2014.

In assessing 1,442 research articles in the three above-mentioned top advertising journals published from 2000 through 2014, the study first offered an updated benchmark and profile of top scholars in the field based on their publications, and then employed a three-perspective conceptual model to identify the salient drivers of impact in advertising research (article citations on Google Scholar). Results showed that certain universalistic, particularistic and international factors significantly predict article citations. The findings also revealed how advertising academia is advancing in this new digitized and globalized era.

Dr. Terri Chan was delighted with this project. She said: “Across academic disciplines, output productivity has become a core metric to assess the contributions of researchers. While competition for high-quality research publications is intense, it is encouraging to see a growing internationalization trend in the field and in particular the growth in new top scholars from the Asia-Pacific region.” Dr. Chan would also like to take this opportunity to congratulate Professor Hung and Professor Prendergast on their achievement and significant impact on advertising research.

 

	Dr. Terri Chan said it was encouraging to see the growth in new top advertising scholars from the Asia-Pacific region.