Accomplishments

Prof. Emilie Yeh awarded funding from Chiang Ching-kuo Foundation

Professor Emilie Yeh of the Academy of Film of the School of Communication was awarded funding for her research projects from the Chiang Ching-kuo Foundation for her International Scholarly Exchange. she granted US$35,000 for a three-year research project on “Wenyi文藝 and Film Marketing in Republican China”. Professor Yeh said: “The project will conduct content analysis of 20 to 30 film magazines and hundreds of advertisements from the 1910s to the 1940s in order to explain marketing functions of motion pictures in Republican China. We will also explore and describe the crossover between the literary and film fields in the 1920s and 1930s in order to conceptualise the institution of cinema as an emerging culture”. This is the third research grant Professor Yeh received from the Foundation as principal investigator.

	Professor Emilie Yeh receives funding from the Chiang Ching-kuo Foundation for International Scholarly Exchange