Programme Introduction

This programme is offered by School of Communication, Hong Kong Baptist University for holders of Associate Degree (AD) or Higher Diploma (HD) who wish to continue on to a Bachelor’s degree in Media and Social Communication.

Programme features

  1. A non-government-funded honours undergraduate programme.
  2. A full-time programme which is normally completed in two years.
  3. Develop students’ understanding of media communication process in the context of changing society and media environment, and their understanding of such process in the trend of globalization.
  4. Develop students’ social consciousness and their sensitivity to the social, cultural and environmental issues in the changing society with both local and global communication perspectives.
  5. Develop students’ ability to use media and communication strategies to promote the well-being of human, thus contribute actively to positive social change.
  6. Develop students’ specific skills required for planning, organising and implementing communication activities for good social causes.
  7. Develop students’ ability to identify opportunities for corporations, public agencies and volunteer organisations to initiate communication projects related to corporate social responsibility and positive development of the society.


Bachelor of Social Sciences (Honours) in Media and Social Communication awarded by Hong Kong Baptist University

Career Prospects

The programme will equip graduates with academic training and advanced practical skills in media communication for pursuing careers in a wide array of professions. They include public relation officers specialising in corporate social responsibility; communicators in volunteer organisations and public agencies; editors, journalists and columnists in social news section; and welfare advocates and lobbyists of interest groups.

Programme Structure

The four-year undergraduate programme requires students to complete a total of 128 units, including 66 units of Major Courses (with a 3-unit General Education Capstone course listed under the Category of Major Core Courses), 13 units of University Core Courses, 15 units of General Education Courses and 34 units of Free Elective Courses. Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the programme in two years.

Specifically, students are required to complete 54 units of Major Core Courses and 12 units of Major Elective Courses.

  • MSCN3005 Cases and Issues in Social Communication
  • MSCN3015 Digital Graphic Production
  • MSCN3025 Globalization and Social Change
  • MSCN3035 Health Communication
  • MSCN3045 Media and Integrated Marketing Communication
  • MSCN3055 Audio and Video Production for New Media
  • MSCN3075 Media Professional Practices
  • MSCN3085 Writing for Media and Community Resources
  • MSCN3805 Data Analysis and Visualization (GE Capstone Course)
  • MSCN4005 Communication Campaign Planning and Practices
  • MSCN4008-9 Media and Social Communication Honours Project I & II
  • MSCN4015 Communication Research Methods
  • MSCN4025 Media Consumption
  • MSCN4035 Public Opinion and Social Communication
  • MSCN4045 Communication Theory
  • MSCN4055 Media Law
  • MSCN4065 New Media Communication
  • MSCN3065 Media Ethics
  • MSCN3115 Children, Elderly and Communication
  • MSCN3125 Communication and Sustainable Development
  • MSCN3135 Computer Animation
  • MSCN3155 Digital Photography
  • MSCN3165 Gender and Communication
  • MSCN3175 Negotiation and Lobbying
  • MSCN3185 Communication for Professional Purposes
  • MSCN3195 Media Practicum
  • MSCN3205 Analytical and Opinion Writing for Chinese Media
  • MSCN3215 AI and Digital Communication
  • MSCN3905 MSC Internship
  • MSCN4105 Social Media Marketing
  • MSCN4115 Audio and Video Production for Commercial Purposes
  • MSCN4125 Data Analysis with Python
  • CRWG4055 Studies in Film and Television Classics
  • CRWG4155 Special Topics in Hollywood Cinema
  • CRWG4165 Special Topics in Hong Kong Cinema
  • CRWG4175 Studies in Non-Fiction Films
  • ICMT3125 Media Business Environment
  • ICMT3185 Television and Hong Kong Society
  • ICMT3245 Financial Literacy
  • ICMT4125 Strategic Public Relations

Remark: Individual courses may use Chinese as the course content requires.

University Core (13 units)

The University Core is a requirement in the undergraduate curriculum which aims at providing students with the essential and transferable knowledge and skills that help them lead successful lives both during and following their university education, and ultimately supporting the University’s commitment to develop the Graduate Attributes among students.

  • University English*
  • University Chinese*
  • Healthy Lifestyle*
  • The Art of Persuasion*

General Education (15 units)

The General Education (GE) Programme provides the foundation of a well-rounded university education. The goal of the programme is to promote Whole Person Education (WPE) through exposure to a range of transferable skills, guiding principles, and attitudes that all students will need in their future professional and personal lives.

  • Level 1 Foundational Courses#
  • Level 2 Interdisciplinary Thematic Courses

* For Associate Degree & Higher Diploma applicants, a block transfer of University Core Courses will be granted.

# For Associate Degree applicants, block transfer of 3 out of 9 units will be granted. They have to take two 3-unit courses in two different categories.

Free Elective Courses (34 units)

Free Elective Courses are normally exempted for Associate Degree / Higher Diploma graduates seeking for year 3 entry.


  • The number of courses/units the students are required to complete will depend on the number of courses/units for which exemption and/or unit transfer will be granted. All unit transfer or course exemption shall be considered on a case-by-case basis upon admission. Students are required to complete all programme pre-requisites and GE courses to meet the graduation requirement.
  • Unit transfer equivalent to 28 units of University Core and GE courses will be considered by the Programme on a case-by-case basis.
  • Make-up courses may be required on admission.
  • Students are required to complete a non-credit bearing University Life programme.

Admission Requirements

To be eligible for admission, a candidate should hold

  • an Associate Degree (AD) in related disciplines from any of the local/overseas recognised institutions; or
  • a relevant Higher Diploma (HD) from any recognised institutions.

Candidates who possess equivalent qualifications are to be assessed on a case-by-case basis.

Students are expected to complete all programme pre-requisites and GE courses in their Associate Degree or Higher Diploma studies. Otherwise, they may have to complete additional units of study to make up for the programme pre-requisites and GE courses at College of International Education (CIE), Hong Kong Baptist University.


The programme is offered at the Hong Kong Baptist University’s Shek Mun (Shatin) Campus, which is located next to the Shek Mun Station of MTR Ma On Shan Line. With a gross floor area of 30,000m2, the campus provides full university facilities, including indoor swimming pool, gymnasium, auditorium, multimedia laboratories, library and learning commons. Special learning facilities such as bioeco laboratory, food sensory laboratory, testing and analytical laboratory, food & nutritional science laboratory, active living laboratory, social science research laboratory, media communication laboratory, psychology laboratory, press conference room and child assessment centre are also set up to provide students with practical experiences in their areas of study.

Tuition Fee

Local: HKD85,140 per year; Non-local: HKD98,340 per year.

Students are required to complete 66 units in two years at HKD2,580 per unit (local) / HKD2,980 per unit (non-local) (Total HKD170,280 for local / HKD196,680 for non-local).

The annual tuition fee is paid in two equal installments, normally before the start of the first and the second semesters. For newly enrolled undergraduate students, HKD15,000 of the first installment plus some fees will have to be paid by the applicants for acceptance of their admission offers and the balance will have to be paid in late August. Students are required to pay full tuition fees per semester during the normal period of study, regardless of the number of units enrolled in the semester.

For students who are required to take make-up course(s) to fulfill the programme pre-requisites and/or GE courses, additional tuition fee for the make-up course(s) will be charged at HKD1,735 per unit.

Financial Assistance

Full-time local students may apply for the Financial Assistance Scheme for Post-secondary Students (FASP) and the Non-means-tested Loan Scheme for Post-secondary Students (NLSPS) administered by the Student Finance Office (SFO) under the Working Family and Student Financial Assistance Agency (WFSFAA), HKSAR Government. For more information, students should contact the SFO or visit its website at

Application Procedures

The University accepts both online and paper application. The online application system and paper application form can be found at our website ( Applicants may apply for more than one programme if they wish to. A non-refundable and non-transferable application fee will be charged for EACH applied programme.

Online Application:

Applicants should submit the application through our website and are required to settle the application fee (Local: HKD350; Non-local: HKD450) via online payment gateway (credit card or PPS online) before the application deadline. Please refer to the “Important Information” and “Instructions” in the online application system for details.

Paper Application:

Applicants should submit the completed application form together with the relevant supporting documents and proof of application fee (Local: HKD350; Non-local: HKD450) before the application deadline. Please refer to the “Notes to Applicants” printed on the application form for details.

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