05 December 2016 (MON)
LOCATION: CVA 1022-1024, Hong Kong Baptist University

09:00-09:20

Opening Remarks

HKBU

09:30-10:30

(1) Trust and Credibility As Decisive “Mechanisms” and Target Dimension
of Public Relations
Günter BENTELE, University of Leipzig, Germany

HKBU

10:30-11:30

(2) Looking Back to Move Forward: Strategic Communication Past, Present and Future
Carl BOTAN, George Mason University, USA

HKBU

11:30-12:30

(3) Strategic Communication Research across Multiple Countries: Challenges
and Opportunities of Comparative Studies
Ansgar ZERFASS, University of Leipzig, Germany

HKBU

12:30-14:00

Lunch

14:00-15:00

(4) This Workshop Needs You! Learn How to Prepare for Anything Together, to Grow the
Value of Human Assets, and to Have Fun Creating Sustainable Successes
David MCKIE, University of Waikato, New Zealand

HKBU

15:00-16:00

(5) Crisis Communication As Strategic Communication
W. Timothy. COOMBS, Texas A&M University, USA

HKBU

16:00-16:20

Coffee Break

HKBU

16:20-17:20

(6) Developing the Professionalism of Public Relations in the Chinese Culture
Cheng-Neng LAI, Shih Hsin University, Taiwan

HKBU

17:20-18:20

The Editors’ Panel

HKBU

06 December 2016 (TUE)
LOCATION: CVA 1022-1024, Hong Kong Baptist University

09:30-10:30

(7) Identity Matters in Public Relations: The Past, Present and Future of a Program of Research
Bey-Ling SHA, San Diego State University, USA

HKBU

10:30-11:30

(8) Native Advertising: Global Research, Practice and Implications
Katerina TSETSURA, University of Oklahoma, USA

HKBU

11:45-12:45

Special Panel: Cannes PR Lions and Its Implications for PR Practices and Education

HKBU

14:00-15:00

(9) Research in Strategic Communication
Don W. STACKS, University of Miami, USA

HKBU

15:00-16:00

(10) 國家形象研究的回憶與展望
張昆, 華中科技大學

HKBU

16:00-17:00

(11) Health Literacy and Information Behavior among the Chinese Migrant Workers
Ni CHEN, University of Macau, Macau

HKBU

17:00-17:30

Closing Ceremony

HKBU