Hong Kong Baptist University      School of Communication 

 
 
EVENT OVERVIEW

<< Webcast >>

The 1st Annual Conference of the Public Relations Society of China, the 9th International Forum on Public Relations & Advertising and The 3rd Strategic Communication and Public Relations Workshop will be jointly held at Hong Kong Baptist University in Hong Kong on December 2-6, 2016. The conferences are co-organized by the Hong Kong Baptist University, City University of Hong Kong, the Shih Hsin University in Taiwan, and the Public Relations Society of China (PRSC). Also, the 2016 Golden Flag Award Ceremony will be held in the City University of Hong Kong during the conference.

The whole event includes different sections including conference, workshop and industry award ceremony which to be held in five days. The event schedule is as below:

03 December 2016 (SAT)
LOCATION: L2 SCC & L2 WLB, Hong Kong Baptist University
Time Event Venue

08:30-09:10

Registration

HKBU

09:15-09:50

Opening Ceremony

HKBU

09:50-10:30

Keynote Speech (1)
Understanding Standards and Practices in Social Media Research and Evaluation
Don W. STACKS, University of Miami, USA

HKBU

 

10:30-11:30

Parallel Presentation Session 1

HKBU

11:30-12:30

Parallel Presentation Session 2

HKBU

12:30-13:30

Lunch

HKBU

13:30-14:10

Keynote Speech (2)
Creating Value in Strategic Communication
Ansgar ZERFASS, University of Leipzig, Germany

HKBU

 

14:10-15:10

Parallel Presentation Session 3

HKBU

15:10-16:10

Parallel Presentation Session 4

HKBU

16:10-16:30

Coffee Break

HKBU

16:30-17:30

Parallel Presentation Session 5

HKBU

17:30-18:30

Academic-Professional Research Panel 1
Trust, Leadership and Strategic Communication

HKBU

19:00-21:00

Welcome Reception

HKBU

04 December 2016 (SUN)
LOCATION: L2 SCC & L2 WLB, Hong Kong Baptist University

Time Event Venue

08:45-09:00

Registration

HKBU

09:00-09:40

Keynote Speech (3)
Strategic Communication in the Age of Digital Naturals: Strategy
Still Matters
W. Timothy. COOMBS, Texas University, USA

HKBU

 

 

09:40-10:40

Parallel Presentation Session 6

HKBU

10:40-11:40

Academic-Professional Research Panel 2
Data Analytics and Mobile/Social Media Engagement

HKBU

11:40-13:00

Lunch

 

13:00-13:30

Transports to City University of Hong Kong

CityU

14:00-15:30

Closing & Award Ceremony (at City U)

CityU

15:30-16:00

Refreshment & City U Campus Visit

CityU

2016 Golden Flag Award Ceremony
LOCATION: M5091, RRSCMC, City University of Hong Kong

16:00-16:20

Opening Remarks

CityU

16:20-17:10

Keynote Speech

CityU

16:30-17:15

Golden Flag Award [ website ] Case Sharing

CityU

17:15-18:00

International Forum
Reflection, Leap, Rebuild: From News to Strategy

CityU

18:00-18:30

Award Presentations

CityU

19:00-20:30

Business Dinner

 

05 December 2016 (MON)
LOCATION: CVA 1022-1024, Hong Kong Baptist University

Time Event Venue

09:00-09:20

Opening Remarks

HKBU

09:30-10:30

(1) Trust and Credibility As Decisive “Mechanisms” and Target Dimension
of Public Relations
Günter BENTELE, University of Leipzig, Germany

HKBU

10:30-11:30

(2) Looking Back to Move Forward: Strategic Communication Past, Present and Future
Carl BOTAN, George Mason University, USA

HKBU

11:30-12:30

(3) Strategic Communication Research across Multiple Countries: Challenges
and Opportunities of Comparative Studies
Ansgar ZERFASS, University of Leipzig, Germany

HKBU

12:30-14:00

Lunch

 

14:00-15:00

(4) This Workshop Needs You! Learn How to Prepare for Anything Together, to Grow the
Value of Human Assets, and to Have Fun Creating Sustainable Successes
David MCKIE, University of Waikato, New Zealand

HKBU

15:00-16:00

(5) Crisis Communication As Strategic Communication
W. Timothy. COOMBS, Texas A&M University, USA

HKBU

16:00-16:20

Coffee Break

HKBU

16:20-17:20

(6) Developing the Professionalism of Public Relations in the Chinese Culture
Cheng-Neng LAI, Shih Hsin University, Taiwan

HKBU

17:20-18:20

The Editors’ Panel

HKBU

06 December 2016 (TUE)
LOCATION: CVA 1022-1024, Hong Kong Baptist University

Time Event Venue

09:30-10:30

(7) Identity Matters in Public Relations: The Past, Present and Future of a Program of Research
Bey-Ling SHA, San Diego State University, USA

HKBU

10:30-11:30

(8) Native Advertising: Global Research, Practice and Implications
Katerina TSETSURA, University of Oklahoma, USA

HKBU

11:45-12:45

Special Panel: Cannes PR Lions and Its Implications for PR Practices and Education

HKBU

14:00-15:00

(9) Research in Strategic Communication
Don W. STACKS, University of Miami, USA

HKBU

15:00-16:00

(10) 國家形象研究的回憶與展望
張昆, 華中科技大學

HKBU

16:00-17:00

(11) Health Literacy and Information Behavior among the Chinese Migrant Workers
Ni CHEN, University of Macau, Macau

HKBU

17:00-17:30

Closing Ceremony

HKBU




Call for Paper Registration Details






CO-ORGANIZED BY

Hong Kong Baptist University 60 anniversary School of Communication  IOC
    City University of Hong Kong   PRSC



SPONSORED BY

Hung Hin Shiu Charitable Foundation