Hong Kong Baptist University      School of Communication 


The Golden Flag Award was founded in 2010 and the program aims to lead innovation in the public relations industry.

Every year, the program will solicit hundreds of successful public relations practices from clients and agencies of public relations, advertising, marketing and branding. Cases of unique value will be selected by respected industry representatives through professional and impartial assessment, for their contribution to the development of the global PR industry and the value of public relations in business, politics and society.

Since the inception of the program, more than one hundred brands Fortune 500 companies and brands have participated in the award program, including FAW Volkswagen Audi, SamSung China, Starbucks China, Amway China, China Merchants Bank, Honeywell, Lenovo and Ping An, covering the fields of automobile, IT, FMCG, consumer electronics, energy, e-commerce, travel, catering and others.

The award ceremony brings together 1000 delegates from different countries every year, making it a meeting place for world-renowned clients, academic experts, branded communications professionals and the media to connect, share and discover.

The Golden Flag Award 2016 will be launched in June 2016 and the ceremony will be held at the City University of Hong Kong on 4 December 2016. For more information, please visit:



Main Category: Case Awards

  • The Most Influential Corporate Social Responsibility Award
  • The Most Influential Brand Communication Award
  • The Most Influential Digital Marketing Award
  • The Most Influential Community Interaction Award
  • The Most Influential Public Relations Event Award
  • The Most Influential International Communication Award
  • The Most Influential Content Marketing Award
  • The Most Influential Entertainment Marketing Award
  • The Most Influential Technology Innovation Award
  • The Most Influential Marketing Effectiveness Award

Sub-Category: Institution Awards

  • The Best Digital marketing Award
  • The Best New Media Marketing Award
  • The Best Entertainment Marketing Award
  • The Best Youth Community Marketing Award
  • The Best Film and Television Marketing Awar
  • The Best E-commerce Marketing Award

Sub-Category: Individual Awards

  • The Golden Flag Individual of the Year


2016.5.27 2016 Launch Ceremony
2016.6.1-9.19 Case Submission
2016.9.20-10.15 Online Voting
2016.9.25-10.15 100 Experts’ Preliminary Review
2016.10.15-10.23 Final Judging
2016.11.4/5 On-site Presentation
2016.12.4 Award Ceremony in Hong Kong

Registration details: http://gfa.17pr.com/2016/main/index_English.html
Registration file download: http://gfa.17pr.com/2016/start/huihou/download/gfa.zip
Golden Flag Award Contact: Ms. ZHOU Dan
E zhoudan1@17pr.com
T +86 10 51293166 ext. 1020
M +86 13011870823 / +86 13810184235