08:30-09:10

Registration

HKBU

09:15-09:50

Opening Ceremony

HKBU

09:50-10:30

Keynote Speech (1)
Understanding Standards and Practices in Social Media Research and Evaluation
Don W. STACKS, University of Miami, USA

HKBU

10:30-11:30

Parallel Presentation Session 1

HKBU

11:30-12:30

Parallel Presentation Session 2

HKBU

12:30-13:30

Lunch

HKBU

13:30-14:10

Keynote Speech (2)
Creating Value in Strategic Communication
Ansgar ZERFASS, University of Leipzig, Germany

HKBU

14:10-15:10

Parallel Presentation Session 3

HKBU

15:10-16:10

Parallel Presentation Session 4

HKBU

16:10-16:30

Coffee Break

HKBU

16:30-17:30

Parallel Presentation Session 5

HKBU

17:30-18:30

Academic-Professional Research Panel 1
Trust, Leadership and Strategic Communication

HKBU

19:00-21:00

Welcome Reception

HKBU

04 December 2016 (SUN)
LOCATION: L2 SCC & L2 WLB, Hong Kong Baptist University

08:45-09:00

Registration

HKBU

09:00-09:40

Keynote Speech (3)
Strategic Communication in the Age of Digital Naturals: Strategy
Still Matters
W. Timothy. COOMBS, Texas University, USA

HKBU

09:40-10:40

Parallel Presentation Session 6

HKBU

10:40-11:40

Academic-Professional Research Panel 2
Data Analytics and Mobile/Social Media Engagement

HKBU

11:40-13:00

Lunch

13:00-13:30

Transports to City University of Hong Kong

CityU

14:00-15:30

Closing & Award Ceremony (at City U)

CityU

15:30-16:00

Refreshment & City U Campus Visit

CityU

2016 Golden Flag Award Ceremony
LOCATION: M5091, RRSCMC, City University of Hong Kong

16:00-16:20

Opening Remarks

CityU

16:20-17:10

Keynote Speech

CityU

16:30-17:15

Golden Flag Award [ website ] Case Sharing

CityU

17:15-18:00

International Forum
Reflection, Leap, Rebuild: From News to Strategy

CityU

18:00-18:30

Award Presentations

CityU

19:00-20:30

Business Dinner