Plenary Speakers

Renowned media literacy scholars in China and overseas are invited to be plenary speakers:

Professor Andrew BURN
Professor of Media Education, Department of Culture, Communication and Media Institute of Education, University College London, UK

Professor Andrew BURN is Professor of English, Media and Drama at the UCL Institute of Education, London. He holds a BA and MA in English from the University of Oxford, and an MA and PhD from the University of London. He worked as a teacher of English, Drama and Media in secondary schools before moving into Higher Education. His last school was the first specialist Media Arts College in the UK. He is founder and director of the DARE (Digital | Arts | Research | Education) research collaborative ( He is the UK representative on the European Commission's Media Literacy Expert Group. Recent research projects focus on film education, media literacy, children's media-related play, young people's making of animation and videogames, and videogame adaptations of literature. His books include Media Literacy in Schools (Paul Chapman, 2007), Making New Media (Peter Lang, 2009), and Children's Games in the Age of New Media (Ashgate, 2014).

Dr. Donna S.C. CHU
Associate Professor, School of Journalism and Communication
The Chinese University of Hong Kong, HK

Donna Chu, born and educated in Hong Kong, graduated from the Chinese University of Hong Kong and obtained her Master degree in University of Sussex. She completed her doctoral research with Faculty of Education, the University of Hong Kong in 2003. Now an associate professor in the School of Journalism and Communication in the Chinese University of Hong Kong. Research interests are in youth media culture, gender and media literacy.

Professor Stephen Charles KLINE
Professor, School of Communication
(Faculty of Communication, Art and Technology)
Simon Fraser University, Canada

Professor Stephen KLINE is a Professor in the School of Communication and the Director of the Media Analysis Laboratory at Simon Fraser University, Canada. He is the author of five books as well as over 30 essays covering news analysis, advertising, audience analysis, children's cultural industries, video games, children's food and toy marketing, as well as consumer socialization. His most recent book Globesity, Food Marketing and Family Lifestyles (Palgrave 2011) explores the public debates about child obesity in the UK, USA and Canada tracing changing anxieties about children's sedentary lifestyles and diet. His most recent research and teaching has involved the production and evaluation of risk communication strategies for promoting health of children and youth in British Columbia.

Professor Ellen SEITER
Stephen K. Nenno Endowed Chair in Television Studies
School of Cinematic Arts, University of Southern California, USA

Professor Ellen SEITER holds the Nenno Endowed Chair in Television Studies at the USC School of Cinematic Arts where she teaches courses on film, television and new media in the Critical Studies Division. She is the co-author of The Creative Artist's Legal Guide: Copyright, Trademark and Contracts in Film and Digital Media Production (Yale, 2012), The Internet Playground: Children's Access, Entertainment and Mis-Education (Peter Lang, 2005), Television and New Media Audiences (Oxford, 1999), Sold Separately: Children and Parents in Consumer Culture (Rutgers, 1993) and Remote Control; Television, Audiences and Cultural Power (Routledge, 1989).

Professor Jun YUAN
Professor of Communication Studies
Communication University of China, China

Dr.Yuan Jun , professor, doctoral supervisor, is the vice president of Communication University of China and vice-chairman of China Broadcast History Association. He is also the Chairman of National Steering Committee of Education and Training for Journalism and Communication Talents, a member of National Social Science Fund Project Review Committee and an expert of postdoctoral research station of Ministry of Personnel. His research interests include health communication, crisis communication, and broadcast history.