The Fourth International Conference on Media Literacy
Conference Programme

Day 1 (5 November 2015)
Venue: Level 2, Mr. and Mrs Lau Chor Tak Multi-Purpose Hall, Madam Kwok Chung Bo Fun Sports and Cultural Centre, Hong Kong Baptist University
香港浸會大學郭鍾寶芬女士康體文娛中心2樓 劉佐德伉儷多用途會堂

8:30am-9:00am Registration (Multi-function Room 1)
9:00am – 9:30am

Opening Ceremony (Multi-function Room 1)

Welcome Speech by Prof. MA, Ringo C. L.
Associate Dean and Professor, School of Communication, Hong Kong Baptist University (HKBU)

Welcome Speech by Prof. Yanqiu ZHANG
Deputy Dean, Faculty of Journalism and Communication, Communication University of China (CUC)

9:30am- 10:15am Plenary Speech (Multi-function Room 1)

Prof. Ellen SEITER, Professor, School of Cinematic Arts, University of Southern California, USA

New Priorities in Critical Literacy from Google to Brain Studies

10:15am-10:30am Refreshments
10:30am – 12:00noon Panel 1 (Seminar Room 1, SCC202)
Media Literacy in Journalistic Context
  Chair
Dr. Yunya SONG, Assistant Professor, Department of Journalism, Hong Kong Baptist University, HKSAR
  Journalism and Media and Information Literacy-How to be More Relevant to Younger Audiences by Higher Participation and Representation
Maria NORDMARK, UR (Swedish Educational Broadcasting Company),
Sweden
Gabriella THINSZ, UR (Swedish Educational Broadcasting Company),
Sweden
  The Use of Melodramatic Animation in News and News Appreciation among Older Children in Hong Kong
Benjamin Ka Lun CHENG, Hong Kong Baptist University College of International Education, HKSAR
Wai Han LO, Hang Seng Management College, HKSAR
  Teaching News Literacy As A Massive Open Online Course (MOOC):
Pedagogical Strategies, Technological Architecture and Computer-Based
Research Implications

Masato KAJIMOTO, The University of Hong Kong, HKSAR
  The Construction and Design of Journalists' Media Literacy Evaluation System under the New Media Communication Environment
Xuebo ZHANG, South China Normal University, PRC
Xiao ZHONG, South China Normal University, PRC
Surui LI, South China Normal University, PRC
  A Corpus-based Critical Discourse Analysis of the Representation of Migrant Workers in English Newspapers in China
Xianzhong HE, Chang'an University, PRC
  Panel 2 (Seminar Room 2, SCC203)
Media Literacy Education in Chinese Communities
  Chair
Dr. Yiqun GENG, Associate Professor, Institute of Communication Studies, Communication University of China, PRC
  The Transition of Media Literacy Curriculum into Liberal Studies in Logos Academy
Wai Chi Eileen MOK, HKCCCU Logos Academy, Hong Kong Association of
Media Education, HKSAR
 

An Exploration of the Localization of Media Literacy Education in Xi'an: View from Case Study Based Teaching Methodology
Ang LI, Xi'an Eurasia University, PRC

  媒介素養教育西安本土化路徑探究:基於案例教學的視角
李盎,西安歐亞學院,中國
  Research Report on Current Conditions of China Media Literacy Education
Tiande WANG, Zhejiang University of Media and Communications, PRC
  中國媒介素養教育現狀研究報告
王天德,浙江傳媒學院媒介素養研究所,中國
  Three Key Issues on the Agenda of New Media Literacy in China
Yanqiu ZHANG, Communication University of China, PRC
  New Direction of Media Literacy Education in the Era of Digital Learning in Mainland China
Jie ZHANG, Communication University of China, PRC
  Panel 3 (Seminar Room 3, SCC204)
Media Literacy in the New Participatory Media Environment
  Chair
Prof. Kara CHAN, Professor, Department of Communication Studies, Hong Kong Baptist University, HKSAR
 

A Case Study of Anti-cyberbullying Media Literacy Education Course in Canada Based on the analysis of Cyberbullying: Encouraging ethical online behavior
Wan XIAO, Nanjing Normal University, PRC
Shuyu ZHANG, Nanjing Normal University, PRC

加拿大反網絡欺凌媒介素養教育課程個案研究與啟示:基於"網絡欺凌:鼓勵道德的在線行為"課程的分析
肖婉, 南京師範大學,中國
張舒予, 南京師範大學,中國

  Challenges and Ways of Media Literacy Education under New Media Context: A Case Study of Integrating Social Media with Media Literacy Education
Guanghui YANG, Neijiang Normal University, PRC
 

Digital Growth Conditions and Digital Literacy Framework Research of Chinese Urban Children
Haibo ZHANG, Children's Media Literacy Education Research Center of China Youth
Palace Association, PRC

中國城市兒童數字化成長狀況及數字化素養框架研究
張海波,中國青少年宮兒童媒介素養教育研究中心,中國

 

Explore New Media Literacy of Cross-Cultural Networking through Social Media:Based on Life Stories of 55 Chinese Students Who Study Aboard
Xiaoyan FU, Nanjing University, PRC

探索跨文化社交網絡建構素養:一項基於55位中國留學生生命故事的質性研究
付曉燕,南京大學,中國

 

Digging through Digital Inequality: Differences in Chinese Urban and Rural Adolescents' Digital Literacy in Social Network Site
Yue XU, Communication University of China, PRC
Yueyang YU, Communication University of China, PRC

從社交網站的使用看城鄉青少年數字素養差異
徐玥,中國傳媒大學,中國
于月洋,中國傳媒大學,中國

12:00noon -2:15pm Lunch
2:15pm-3:00pm Plenary Speech (Multi-function Room 1)

Prof. Andrew Burn, Professor, Institute of Education, University College London, UK

The Case for the Media Arts: Media Literacy, Culture, Creativity
3:00pm-3:45pm Plenary Speech (Multi-function Room 1)

Dr. Donna S.C. Chu, Associate Professor, School of Journalism and Communication, The Chinese University of Hong Kong, HKSAR

Creativity, Participation and Experiential Learning: Media Literacy in the Age of Social Media

3:45pm-4:00pm Tea Break
4:00pm-5:30pm Panel 4 (Seminar Room 1, SCC202)
Visual Culture and Language Arts in Media Literacy Education
  Chair
Dr. Jia TAN, Assistant Professor, Academy of Film, Hong Kong Baptist University, HKSAR
  Issue in Art-based Media Literacy: Learning by Creating
Tzong Sheng DENG, NanHua University, Taiwan
  Japanese Pre-Service Teachers' Manga Digital Storytelling
Masato WADA, Tokyo Gakugei University, Japan
Rouhan ZHAO, Tokyo Gakugei University, Japan
Yao XU, Tohoku University, Japan
  How Might Context Influence Or Inflect Media Literacy Education?
Neil ANDERSEN, Association for Media Literacy, Canada
  How Media Literacy Has Been Perceived by Teachers in Japanese Language Classes: How It Is Described in Research Papers
Kaori OKUIZUMI, Nippon Sport Science University, Japan
  Panel 5 (Seminar Room 2, SCC203)
Diverse Perspectives of Media Literacy around the Globe
  Chair
Prof. Yanqiu ZHANG, Deputy Dean, Faculty of Journalism and Communication, Communication University of China, PRC
  Education and Media Literacy in Russia: Genesis and Current Trends: Evaluation of the Level of Media Literacy of Students HSE / National Research University Higher School of Economics
Anna KACHKAEVA, National Research University, Russia
Anna KOLCHINA, National Research University, Russia
Svetlana SHOMOVA, National Research University, Russia
  Integrating Media Literacy in the Thai National Basic Education Core Curriculum: The Buddha's Media Literacy Teachings
Sara GABAI, Sukhothai Thammathirat Open University, Thailand
Nudee NUPAIROJ, Rangsit University, Thailand
  Guidelines to Develop Media Literacy Competencies of Youth in Thailand
Kritchanat SANTAWEE, Srinakharinwirot University, Thailand
Chatchada AKARASRIWORN, Srinakharinwirot University, Thailand
  Indigenous Models of Message Interpretation from Ancient Indian Texts and Their Applications in Media Literacy
Pardeep KUMAR, Kurukshetra University, India
Bindu SHARMA, Kurukshetra University, India
Ashutosh ANGIRAS, SD College, India
  Media Literacy Education in Singapore: Challenges and Possibilities
Csilla WENINGER, Nanyang Technological University, Singapore

Day 2 (6 November 2015)
Venue: Level 2, Mr. and Mrs Lau Chor Tak Multi-Purpose Hall, Madam Kwok Chung Bo Fun Sports and Cultural Centre, Hong Kong Baptist University
香港浸會大學郭鍾寶芬女士康體文娛中心2樓 劉佐德伉儷多用途會堂

9:00am – 10:30am Panel 6 (Seminar Room 1, SCC202)
New Media Perspective in Media Literacy
  Chair
Dr. Tien Ee Dominic YEO, Assistant Professor, Department of Communication Studies, Hong Kong Baptist University, HKSAR
  Media and Information Literacy As a Tool to Prevent Hatred Propaganda through Traditional and Social Media: Lessons from the Arab World
Renaud DE LA BROSSE, Linnaeus University, Sweden
  Third Level Agenda Setting on Social Media and Its Implications for Media Literacy Education
Jun FU, University of Melbourne, Australia
  Media Literacy, Public Engagement and Disaster Management: The Case of Singapore
Huong HA, UON Singapore, Singapore
Yijia HUANG, Independent Researcher, Singapore
  Media Literacy in a 21st Century Classroom Design: A Challenge to EFL Teachers to Teach the Digital Natives
Karmila MACHMUD, Universitas Negeri Gorontalo, Indonesia
Jhems Richard HASAN, IAIN Sultan Amai Gorontalo, Indonesia
  The Questionable Issues in Studying the Parental Mediation
Lucie STASTNA, Charles University in Prague, Czech Republic
  Panel 7 (Seminar Room 2, SCC203)
The Development of Media Literacy in Research and Practice
  Chair
Dr. C. K. CHEUNG, Chairman, Hong Kong Association of Media Education, HKSAR
  An Examination of Interdisciplinary Research on Media Literacy Between the Year 2004 and 2014
Yiqun GENG, Communication University of China, PRC
  Through Inclusion to Stability and Harmony: Strengthening the Capacities of Citizens to Advocate for and Promote their Rights though Cross-sector Collaboration of CSOs, Media and Media Educators. The Practice of Media Literacy Education.
Milica PESIC, Media Diversity Institute, UK
 

Study on Impetus of Media Literacy Education
Feng LU, Nanjing University of Posts and Telecommunications, PRC
Lu HAN, Nanjing University of Posts and Telecommunications, PRC
Yang LIU, Nanjing University of Posts and Telecommunications, PRC
Xueyang DING, Nanjing University of Posts and Telecommunications, PRC

論媒介素養教育的發展動力
盧鋒,南京郵電大學,中國
韓璐,南京郵電大學,中國
劉洋,南京郵電大學,中國
丁雪陽,南京郵電大學,中國

 

On the Momentum of International Media Literacy Education from Its Cultural Dimension
Yang LIU, Nanjing University of Posts and Telecommunications, PRC
Feng LU, Nanjing University of Posts and Telecommunications, PRC

從國際媒介素養教育的文化向度看其發展動力
劉洋,南京郵電大學,中國
盧鋒,南京郵電大學,中國

 

The Construction of Teen Media literacy Theory under the Perspective of Chinese Traditional Cultur
Kun SHI, Northeast Normal University, PRC
Bai AO, Northeast Normal University, PRC

傳統文化視角下的青少年媒介素養理論建構研究
石昆,東北師範大學,中國
敖柏,東北師範大學,中國

  Media Literacy: from Critical Review to Production in General Education
Paula HODGSON, The Chinese University of Hong Kong, HKSAR
10:30am- 11:15am Talk on Health Literacy (Seminar Room 3, SCC204) (15 minutes)

Prof. Kara CHAN, Professor, Department of Communication Studies, Hong Kong Baptist University, HKSAR

How Adolescents Perceive Health Risks Related with Food Consumption

11:15am-11: 30am Refreshments
11:30am-12:45pm

Forum 1 (Multi-function Room 1)
Media Literacy as an Academic Field of Study

Media Literacy as an Academic Discipline?
Dr. Alice Y.L. LEE, Hong Kong Baptist University, HKSAR

Forum Guests
- Prof. Andrew BURN, Institute of Education, University College London, UK
- Dr. Donna S.C. CHU, CUHK, HKSAR
- Dr. Alice Y.L. LEE, HKBU, HKSAR
- Prof. Ellen SEITER, University of Southern California, USA
- Prof. Jun YUAN, Communication University of China, PRC
- Prof. Kai ZHANG, Communication University of China, PRC

Open Discussion

12:45pm-2:00pm Lunch
2:00pm-2:25pm Plenary Speech (Multi-function Room 1)
Prof. Jun YUAN, Vice President, Communication University of China, PRC<冋> The Literacy of the "Mediazation Age" (媒介化時代的素養)
2:25pm-3:30pm

Forum 2 (Multi-function Room 1)

Media and Information Literacy (MIL) in Knowledge Society

Discussion Theme: Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies

Forum Guests

Dr. Kwame BOAFO, UNESCO Office Beijing
The Evolution of the Concept of Media and Information Literacy: UNESCO's Contributions

Dr. Alice Y.L. LEE, HKBU
Why Do We Need the Assessment Framework?

Prof. Kai ZHANG, CUC
The Chinese Version of the Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies

Open Discussion

3:30pm-3:45pm Tea Break
3:45pm-5:15pm Panel 8 (Seminar Room 1, SCC202)
News Literacy in the Digital Age
  Chair
Dr. Roselyn DU, Assistant Professor, Department of Journalism, Hong Kong Baptist University, HKSAR
 

Importance of News Literacy for China's College Students
Luyao GAN, Communication University of China, PRC
Si HUANG, Communication University of China, PRC

中國大學生學習新聞素養的重要性
甘璐瑤,中國傳媒大學,中國
黃偲,中國傳媒大學,中國

  Bringing News Literacy to China: A Cross-Cultural and Cross-Discipline Experience
Kai ZHANG, Communication University of China, PRC
 

Young People's Consumption of News and News Literacy Education in the Digital Age
Xin ZENG, Bournemouth University, UK

青少年新媒體新聞消費與媒介素養探析
曾昕,伯恩茅斯大學,英國

  Panel 9 (Seminar Room 2, SCC203)
Health and Media Literacy
  Chair
Dr. Hao-Chieh CHANG, Assistant Professor, Department of Communication Studies, Hong Kong Baptist University, HKSAR
  The Encounter between Media Literacy and Health Literacy – A Case Study of Interdisciplinary Curriculum Development in National Taiwan University Triangle
Tzu-Bin LIN, National Taiwan Normal University, Taiwan
Jyh-Chong LIANG, National Taiwan University of Science and Technology, Taiwan
Yen-Yuan CHEN, National Taiwan University, Taiwan
Chin-Chung TSAI, National Taiwan University of Science and Technology, Taiwan
  The Role of Mass Media in the Transmission of Health Information as Perceived by Diabetes Patients in Mainland China
Manyun ZOU, Peking University Health Science Center, PRC
Liping GUO, Peking University Health Science Center, PRC
Jingjing LIU, Peking University Health Science Center, PRC
 

Evolution and Perspective of Health Literacy Measurement Tools
Yin WU, Zhejiang University of Media and Communications , PRC
Jing YANG, Blood Center of Zhejiang Province, PRC

健康素養測評工具的演變分析:兼談中國健康傳播中素養測評的要點
吳吟,浙江傳媒學院媒介素養研究所,中國
楊勁,浙江血液中心,中國

 

Regulation and Social Participation of Health Communication in the New Media Era: A Case Study of a Wechat Post on Cancer Treatment
Jun LI, Peking University, PRC
Jiangyuan YU, Peking University Cancer Hospital, PRC

新媒體時代健康傳播的社會參與和監管:一個微信帖子的案例研究
李俊,北京大學,中國
于江媛,北京大學癌症醫院,中國

  Analysis on College Students' Mobile Phone Dependence and Literacy Education about Online Media in Micro Era –Taking TZU as an Example
Yong ZHANG, Yangzhou University, PRC
Baoquan WANG, Yangzhou University, PRC
  Panel 10 (Seminar Room 3, SCC204)
Technology, Culture and Media Literacy Education
  Chair
Dr. Jie ZHANG, Associate Professor, Centre for Media Education, Institute of Communication Studies, Communication University of China, PRC
 

Listening to Medium-mediated Voices: An Alternative Approach to Practice the New Media Literacy Education
Yu-Lin CHANG, Southern Taiwan University of Science and Technology,
Taiwan

傾聽中介的聲音:新媒體素養教育的另類實踐取徑
張煜麟,南臺科技大學,台灣

 

Exploring Taiwanese People's Media Literacy: Demographical and Media Use Behavioral Analytic Approach
Jung-Chun CHANG, Shih Hsin University, Taiwan
Yu-Wei HU, Taiwan Normal University, Taiwan

台灣民眾的媒體素養研究:人口特徵與媒體使用的解釋觀點
張蓉君,世新大學,台灣
胡幼偉,台灣師範大學,台灣

 

Culture Identity Crisis and Reconstruction in the Global Communication Era: Based on the Research Perspective of Media Literacy
Rui SHAO, Communication University of China, PRC

全球傳播視閾下的文化認同危機與重構:基於媒介素養的研究視角
邵瑞,中國傳媒大學,中國

 

In Search of Old Truth in the New Technology: a Proposal for Cyborg Ethics
Suh-Lan TUNG, Shih Hsin University, Taiwan

在新科技裡尋找舊真理:人機倫理的倡議
董素蘭,世新大學,台灣

 

The Artistic Desire and Pursuit: An Analysis of female image of South Korean in Its TV Dramas
Weihong GAO, Neijiang Normal University, PRC

藝術性的渴望與追求:韓劇中女性形象探析
高衛虹, 內江師範學院, 中國