Two MPhil of Communication Students Win Prizes at Singapore Conference
傳理學院哲學碩士生學術研究星洲獲獎

Two Master of Philosophy students of the School of Communication, Li Minyan (Year 2) and Vickie Ho (Year 1), won awards at the Singapore Youth & Media Conference. Minyan won 2nd Prize in the research papers category and Vickie earned the Best Presenter Award.

The conference was attended by about 200 participants from Australia, Hong Kong, India, the Philippines, Singapore, Taiwan, Thailand, the United Kingdom and the United States. Awards were won only by representatives from Hong Kong and Singapore, and Minyan and Vickie were the sole winners from Hong Kong tertiary institutions.

Minyan's winning research paper, part of her master's degree dissertation, was entitled "When attention turns into aversion: A study of Chinese Mainland students' perception toward offensive advertising". The research investigated the level of acceptance among Mainland students of irritating advertising and how this affected people's perceptions of particular brands and products. The study received high praise for its originality, research methods and theoretical framework.

Vickie won the Best Presenter Award by presenting her undergraduate honours project on "How Sex Sells: An investigation of Sexual Influence by Out-of-home media advertising in Britain, China and Hong Kong", which compared the sex appeal in advertising in the three different societies.

The awards came as a pleasant surprise to Minyan and Vickie as they had anticipated tough competition from so many bright people from all parts of the world. Minyan and Vickie expressed their heartfelt thanks to their supervisors for their valuable advice and support. "I think the School of Communication always provides us with a quality learning environment, which I believe is crucial to enhancing our academic and research development," Minyan said.

The Singapore Youth & Media Conference, organised by the School of Film and Media Studies of Ngee Ann Polytechnic, provides a platform for young people to discuss key communication issues with media academics and practitioners. The theme of this year's conference was Singapore's popular culture. 

傳理學院兩名哲學碩士生李敏妍同學（二年級）和何煒琦同學（一年級）憑著出色的學術研究和過人的口才揚名海外，在第二屆新加坡青年與媒體會議中分別勇奪研究論文組亞軍和最佳演繹獎。

參與會議的學生來自美國、英國、澳洲、印度、泰國、菲律賓、台灣、香港、星加坡等地，而得獎的只有星加坡和香港兩地的學生，兩位浸大同學是本港大專院校代表中的唯一得獎者。

敏妍的研究是她哲學碩士論文的一部分，在原創性、研究方法、理論基礎方面均獲好評，勇奪研究論文組亞軍。得獎研究旨在評估內地學生對令人反感的廣告的接受程度和這類廣告如何影響個別品牌和產品給人的印象等。

煒琦則以出眾的口才勇奪最佳演繹獎，得獎研究是她的本科課程畢業論文，題目環繞以性感原素作為號召的廣告，並比較英國、中國和香港三地的不同情況。

對於能夠在芸芸高水準的研究中脫穎而出，兩位得獎同學均異口同聲表示喜出望外，並特別感謝老師的寶貴意見和支持。敏妍說：「傳理學院為我們提供優質的學習環境，對我們的學術研究和發展有極大裨益！」

新加坡青年與媒體會議由新加坡義安理工電影與媒體研究系主辦，旨在為年青一代提供交流平台，讓他們與傳播學學者和業界人士等交換對媒體行業的意見。今屆會議以星加坡流行文化為主題，吸引約二百人參加。