The School of Communication has strengths in both theoretical and applied research across many fields of media and communication. Faculty have highly varied research interests, ranging from Taiwanese cinema to cross-cultural consumption, from the viral propagation of marketing messages to the role of social media in health communication, from media marketization in China to the treatment of local and non-local news in Hong Kong’s media, from media law and regulations to media literacy.
All faculty members possess strong theoretical training and extensive professional experience. They are active in research, creative work and in scholarly publication. Research projects are undertaken jointly with other schools and departments of the university and with colleagues in other universities in Hong Kong and elsewhere. Staff at the School also conduct surveys and put their skills at the service of corporate and public sector clients in a range of applied research contexts.
Research is regularly published in international leading peer-reviewed journals and presented at international conferences. Faculty members win awards for their papers and obtain research and teaching development grants. By way of achievements, among faculty members there are editors or associate editors of major communication journals, such as Asian Journal of Communication, Communication Theory, Management Communication Quarterly, and Media, Culture & Society. Members serve on the editorial boards of many local, regional and international journals and are invited to act as reviewers for manuscripts submitted to scholarly journals.
In the collaboration with the School of Journalism and Communication at the Chinese University of Hong Kong, the School has co-edited the highly regarded Chinese language Journal of Communication and Society since 2006. The Journal serves the rapidly expanding research community in Greater China and other parts of the world. It has been accepted into the Taiwan Social Science Citation Index (TSSCI) and is officially designated as the first affiliated Chinese language Journal of the International Communication Association (ICA).
The School has a lively Research and successful Postgraduate Programme, recruiting around 10 students each year to work for the M.Phil and Ph.D. degree. Among the current students, there are people from Hong Kong, Mainland China, Africa, India, Pakistan, the Philippines, the USA, the Czech Republic, Greece, Poland, Bulgaria, and Italy. Along with faculty supervision and coursework learning, conference participation has become an integral part of postgraduate education in the School.
The number of accepted refereed papers and the comments received after their presentation constitute an important part of the programme. Student papers have won recognition at conventions of major academic associations. All doctoral students are strongly encouraged to spend at least one semester in an overseas university, usually in the USA, Australia or Europe.
The Centre for Media and Communication Research (CMCR)
The Centre for Media and Communication Research (CMCR) coordinates research on media and communication within HKBU, across all the sub-disciplinary areas covered by the School. It conducts research programs involving faculty from the university and other institutions and organises events such as lecture series, symposia, workshops and conferences.
Centre for Film and Moving Image Research
The Centre for Film and Moving Image Research promotes research into film, the moving image, and also digital humanities. The Centre seeks to advance research into the field through organizing talks, workshops and conferences, providing funding for research activities; and also through co-operating with the other research centres within the School of Communication.
The Applied Communication Research Laboratory
The Applied Communication Research Lab provides professional services for individuals and institutions doing research for academic, teaching, and commercial purposes in Hong Kong and outside. These include data collection and analysis, web mining, opinion polling services and professional consultancy. Run by scholars, it has state-of-the art facilities for computer-assisted telephone and web-based interviewing, and employs the latest software applications.
The Institute for Journalism and Society
The Institute for Journalism and Society (IJS) provides a platform to integrate knowledge production, professional training, industry outreach and social participation in the field of journalism, in the face of the radical changes confronting the profession.