News and Events

Updated: 15 January 2018

Communication Studies Scholar collaborates with the Department of Health to produce videos to promote Family Doctor Concept


Dr. Timothy Fung, Assistant Professor of the Department of Communication Studies collaborated with the Primary Care Office of the Department of Health to jointly produce two promotional videos, “My Family Doctor Walks with Me” (30s) and “My Family Doctor” (3 mins), which aims at arousing public awareness of the concept of family doctor and encouraging parents to build a long-term relationship with suitable family doctors, in order to reduce the behaviour of doctor shopping and to prevent affecting the effectiveness of the treatment. The videos also promote the concept of family doctor as health partners who can provide comprehensive medical care for the family, as well as advancing in the areas of health promotion and disease prevention in the long run.

Students of the Department of Communication Studies contributed their ideas on the videos content and the Family Doctor house-shaped logo which is shown at the end of the videos, while Penny Cheng, alumnus of the Department and a current advertising director, was in charge of the video production with his team.


“My Family Doctor Walks with Me” (Editor Version)

《我的家庭醫生》(浸大版本)


Lee Shau Kee Communication and
Visual Arts Building
5 Hereford Road, Kowloon Tong
Kowloon, Hong Kong
Map

T : 3411 8154
F : 3411 7375
E : comd@hkbu.edu.hk
© 2024 Copyright
School of Communication
Hong Kong Baptist University
All rights reserved

Privacy Policy