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Communication Studies Scholar collaborates with the Department of Health to produce videos to promote Family Doctor Concept
Dr. Timothy Fung, Assistant Professor of the Department of Communication Studies collaborated with the Primary Care Office of the Department of Health to jointly produce two promotional videos, “My Family Doctor Walks with Me” (30s) and “My Family Doctor” (3 mins), which aims at arousing public awareness of the concept of family doctor and encouraging parents to build a long-term relationship with suitable family doctors, in order to reduce the behaviour of doctor shopping and to prevent affecting the effectiveness of the treatment. The videos also promote the concept of family doctor as health partners who can provide comprehensive medical care for the family, as well as advancing in the areas of health promotion and disease prevention in the long run.
Students of the Department of Communication Studies contributed their ideas on the videos content and the Family Doctor house-shaped logo which is shown at the end of the videos, while Penny Cheng, alumnus of the Department and a current advertising director, was in charge of the video production with his team.