For 2015 and previous intakes:

Film and Media Arts Journalism Organizational Communication Public Relations and


For 2016 intake onwards:

Public Relations and Advertising


The Public Relations and Advertising Major offers three Concentrations: Advertising and Branding Concentration, Organizational Communication Concentration, and Public Relations Concentration.


Advertising and Branding

Advertising and Branding Concentration offers training in strategic planning, brand storytelling and concept expression. It prepares students to present ideas in an innovative and socially responsible way for effective brand communication and promotions.


Organizational Communication

Organizational Communication Concentration offers training in knowledge integration and creation, the development of expressive and analytical skills, critical thinking, team building, as well as decision-making and problem-solving ability.


Public Relations

Students of Public Relations Concentration will acquire both the critical understanding and relevant skills to develop successful careers in corporate communication, public affairs, social responsibility, media relations, crisis communication and digital PR across different sectors (i.e. business, government and non-profit).


IAA Accreditation

The School of Communication has scored a first in the Greater China region by winning recognition from the International Advertising Association (IAA), the world’s most influential organization in the advertising industry. The Public Relations and Advertising Major has been awarded the IAA’s highly regarded accreditation. Students graduating from the Public Relaions, Advertising and Branding Concentrations will be awarded the IAA’s Diploma in Marketing Communications, in addition to the Bachelor of Social Sciences degree.


Although internship is not required as part of its curriculum for PRA Major, the Department of Communication Studies does have an Internship Coordinator who maintains regular contact with potential employers who frequently offer summer internship opportunities to our students. These internships usually provide a basic salary, some specialized training, career-related professional experience, and an opportunity to observe the communication practices of the organisation involved.


Summer Internship Organization Lists

Company Name:

  • Asia Corporate Training
  • Avista Group
  • Chinese Arts Space
  • Creative Trend
  • Favour Light Company Ltd
  • Fimmick Limited
  • flyingV
  • Havas World Hong Kong Limited
  • Hong Kong Disneyland
  • Hong Kong Housing Society
  • Hong Kong Jockey Club
  • ImpactHub TaiPei
  • Information Services Department
  • Ketchum
  • KKday HK
  • Lenovo Group
  • Modern Women's Foundation
  • Moovup
  • Muse Group Limited
  • Recruit & Company Ltd/p>
  • Rosy Sky Campaigns
  • Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd

    Exchange / Study Tour

    Some of the study tours held are listed below:
    4 – 9 Jan 2017 6-day Dubai Study Tour
    18 – 26 May 2017 9-day Amsterdam & Rotterdam, the Netherlands
    6-11 Jan 2018 6-day Tokyo Study Tour


    Career Prospects

    Careers options are available in strategic communication departments of organizations as well as in PR firms and advertising agencies e.g. agency account directors, corporate communication directors, public affair managers, corporate social responsibility managers, media relations managers, copywriters, art directors, media planners, marketing communication specialists, digital marketing specialists, content managers/creators, brand consultants, management trainees and entrepreneurs.