For 2015 and previous intakes:

Film and Media Arts Journalism Organizational Communication Public Relations and


For 2016 intake onwards:

Film Journalism Public Relations and

Public Relations and Advertising


The Public Relations and Advertising Major provides opportunities for students to practice the art of effective integrated communication in both public relations and advertising contexts in different kinds of organizations, in an effort to inform consumers and other stakeholders about practices, services or products, to persuade, to reach mutual understanding, to achieve two-way dialogue, and to enhance brand engagement. Students are expected to become effective and ethical communication managers. In the later stages of the programme, students will specialize in either Public Relations or Advertising.


IAA Accreditation

The School of Communication has scored a first in the Greater China region by winning recognition from the International Advertising Association (IAA), the world’s most influential organization in the advertising industry. The Public Relations and Advertising Major has been awarded the IAA’s highly regarded accreditation. Students graduating from this Major will be awarded the IAA’s Diploma in Marketing Communications, in addition to the Bachelor of Social Sciences degree.


Although internship is not required as part of its curriculum for PRA Major, the Department of Communication Studies does have an Internship Coordinator who maintains regular contact with potential employers who frequently offer summer internship opportunities to our students. These internships usually provide a basic salary, some specialized training, career-related professional experience, and an opportunity to observe the communication practices of the organization involved.


Summer Internship Organization Lists

Company Name:

  • BatesAsia Hong Kong Ltd.
  • BNP Paribas Investment Partners
  • Circle Communications Ltd.
  • Dah Cheong Hong Holdings Ltd.
  • Edelman Public Relations Worldwide (HK) Ltd.
  • Information Services Department of HKSAR (E-bulletin section)
  • MediaCom Ltd.
  • Mindshare (Toronto)
  • Ocean Park
  • Ouch Communication
  • Strategic Public Relations Group
  • South China Media - Jessica
  • The Hong Kong Jockey Club
  • The Kowloon Motor Bus Company (1933) Ltd.
  • Wasabi Creation Ltd.
  • Wlinderman & Agenda Beijing
  • WWF Hong Kong


Exchange / Study Tour

Some of the study tours held are listed below:
PRA 5-day Seoul Study Tour 25 - 29 May 2016
PRA 5-day Osaka Study Tour 6 - 10 January 2015
PRA 4-day Seoul Study Tour 9 - 12 January 2013
PRA 4-day Bangkok Study tour 4 - 7 January 2012
PRA 4-day Taiwan Study Tour 26 - 29 November 2009


Career Prospects

Graduates from the Public Relations and Advertising Major are prepared to take up jobs in public relations firms and advertising agencies functioning as public relations officers, media relation officers, community relation officers, account executives, copywriters, art directors, media planners, marketing communication specialists and web masters. Some graduates are now employed in corporate and marketing communication positions in business and non-profit making organizations. The department has over one thousand alumni engaging in managerial and executive levels in advertising agencies, public relations firms, business, non-profit making organizations, and internet companies.